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Wouldn't It Be Great If There Were a ModernBill/StatCounter Mashup?

Mon, 19 Mar 2007 19:57:00 -0400

Over the past decade, I've bought and sold many millions worth of online ads. When I ran ISPcheck, I had no real answer for prospective advertisers who wanted to know what results my customers were able to achieve. And when I became responsible for RackShack/EV1's ad buys, I found that there was no easy way to measure ROI.

All I wanted to know at the time was how many visitors from TopHosts versus TheWHIR signed up. But as I've subsequently learned from Ted Smith at Peer 1, I should have been tracking customers throughout their lifecycle. If my cost per sale from Site A is 20% less than Site B, but the average account gets canceled 50% sooner, B would be a better long term investment.

A couple of weeks ago I convinced Ben Gabler at HostNine to install StatCounter, the better to look up new customers and find out where they came from, and which parts of HostNine's website they visited before deciding to sign up. (I've also used Clicktracks and Google Analytics, which provide aggregated data on visitor behavior, but don't allow you to drill down to each visitor's click path.) It just occur to me that it'd be very cool if this functionality were built into ModernBill.

Imagine being able to generate sales reports that tabulate order amounts against referring sources? Or pinpoint content on your site that's most-viewed by your most profitable new customers? Better yet, what if you could instantly compute the lifetime ROI from those $20 Google Adwords bids? Wouldn't you like to know if customers who clicked on your "cPanel hosting" ad stick around 3x longer than those who came through "cheap hosting"?

HostNine already gives all of its resellers free ModernBill licenses, and being able to automate signup/provisioning is awesome. But what if every $19.95 hosting plan came with a business intelligence system that delivers up-to-the-minute knowledge on what website copy and ad venues work? Wouldn't that be something?

AND, what if ModernBill could collect and publish aggregate, industry-wide data on how profitable TopHost-referred customers are, relative to those who came through TheWHIR? Having been on both sides of the table, I think that would really help both ad salespeople and media buyers.

VistaPages now offering dedicated servers

Wed, 09 Aug 2006 18:34:59 +0000
August 09, 2006 - Web Hosting provider VistaPages, Inc. (www.vistapages.com) announced today that it has launched its dedicated hosting service.”Offering dedicated servers has been in the works ever since we opened our doors,” said Kaumil Patel, President of VistaPages. “After receiving so many requests for dedicated servers from our customers, it further confirmed our decision ...]

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Cartoons Are Ideal For Any Online Application

Thu, 14 Feb 2008 12:33:25 +0000
Webmaster and Cartoonist Dan Rosandich took his existing archive of cartoon panels and categorized them into a searchable database for content publishers.

The Web Site Reality Check: Taking a Site Inventory

Fri, 28 Mar 2008 12:47:04 GMT
Is your site outdated or in need of a refresher? Here are just a few top signs that your website could be brought into the new century.

Yahoo Search Marketing Coupon Updated

Wed, 28 May 2008 21:32:04 +0000

Parallels Summit is very "hands-on"

Mon, 19 May 2008 13:43:11 -0800

theWHIR.com posted a photo:

Today`s suggestion:



The hosting service works fine, although we have a very low volume of traffic
(less then 500mb a month). Unfortunately, from time to time, every few days, our
email would stop arriving. We wouldn't actually loose any mail, but email would
be delayed by as much as an hour sometimes. We complained about this to
ixwebhosting a few times through their online live chat help. No resolution
came, even though I even contacted them at the moment when our email was NOT
working - so they could experience the problem as well during 'live chat' help.
Later I recieved an email saying that they tested our email, and that we have no
problem and that ticket has been 'resolved' (not!). Just like every previous
time. They know it is an intermittent problem and they check once in a blue moon
and based on that conclude that everything is fine. So email problems stay
unresolved. Too bad, it seemed like a good deal and a good place for one's
hosting needs.



Click Here to go to ixwebhosting
website.


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